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Terra Verde is a conscious project that promotes social, fair and environmental economics as a benchmark. In partnership with small beekeepers of the region of Nova Friburgo in Brazil, they produce raw honey, without the use of pesticides. Their honey is sold at local producers' fairs and small grocery stores.
Our challenge was to reconcile a visual differentiation in relation to other producers with environmental concern and a very low cost of production. The solution was the development of a contemporary, minimalist and striking language that stands out in the sustainable market and the use of simple materials such as reforestation paper label and recycled glass jars. We also developed a tasting kit with 4 different types of honey, so that new consumers can taste their different flavors, aromas and textures.
In addition to packaging, we have created the entire branding system.
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